The Bremen-based family business has been an international leader in the metallization of yarns and textiles for 43 years. By working extensively with silver, copper, tin and nickel to exploit their antibacterial, antiviral, fungicidal, conductive and shielding properties, Shieldex researches and develops individual technical solutions for countless industries such as medical technology, EMC shielding, aerospace and consumer electronics.
Strategy
Competitor Analysis
Positioning
Brand Mission Statement
Brand Redesign
Stationery
Packaging Design
UX / UI Design Website
Imagery & Photography
Launch Communication
Digital Brand Management Portal
A recent generation change at the management level of the business highlighted the need for Shieldex to grow and develop in a new direction. The aging brand and its image no longer adequately conveyed the company’s expertise and position as a market leader. The goal of the redesign was to develop a consistent brand that would strengthen Shieldex’s international position as a high-end innovator, and emphasize their relevance and impact on a variety of stakeholders beyond professional niches.
With the good of society in mind, and driven by creating added value in everyday as well as specialised products of tomorrow, the brand is relaunched with the message “Customised solutions for challenges that matter” at its core. The young, dedicated and technology-driven team of specialists is moving their focus onto people and personal connections, without compromising on their guarantee of quality made in Germany. The new brand design aims to project and communicate the brand's promise of excellence, their spirit of innovation and passion for developing unique solutions.
Formally derived from element symbols within the periodic table, typography and the line element brings structure to the new design system. The formula for success is perpetuated in the name: The line emphasizes the X as a placeholder for the infinite possibilities textile solutions create. This key visual gives form to layouts, stages products and becomes an interactive element in digital experiences. Large letters and initials identify product categories and their applications. A restrained color palette consisting of black and shades of gray directs the focus to the products, their materials and finishes. The new modular design system ensures a consistent customer experience at all analogue and digital touchpoints.
The new website showcases the family-owned company and confidently communicates its offering as an innovative and dedicated tech partner with leadership aspirations. A customized product finder provides quick access to Shieldex's extensive portfolio of fabrics, yarns, components and solutions, all the while highlighting the high standard of quality in everything they do.
A new sample kit is designed with a focus on tactile experience and sustainability, they combine material samples with key technical specifications whiling minimizing shipping materials. This puts their products within reach for interested parties and wins the eyes and heart of new customers.
"Monospace understood who we are and where we want to go. We finally have a representative design for our brand that will accompany us for years to come. The collaboration during the transformation was very competent and cooperative – and the design quality speaks for itself. We are happy to have Monospace as a partner as they help us shape the path of our company."
Robert Erichsen, CEO, Shieldex
The Bremen-based family business has been an international leader in the metallization of yarns and textiles for 43 years. By working extensively with silver, copper, tin and nickel to exploit their antibacterial, antiviral, fungicidal, conductive and shielding properties, Shieldex researches and develops individual technical solutions for countless industries such as medical technology, EMC shielding, aerospace and consumer electronics.
Strategy
Competitor Analysis
Positioning
Brand Mission Statement
Brand Redesign
Stationery
Packaging Design
UX / UI Design Website
Imagery & Photography
Launch Communication
Digital Brand Management Portal
A recent generation change at the management level of the business highlighted the need for Shieldex to grow and develop in a new direction. The aging brand and its image no longer adequately conveyed the company’s expertise and position as a market leader. The goal of the redesign was to develop a consistent brand that would strengthen Shieldex’s international position as a high-end innovator, and emphasize their relevance and impact on a variety of stakeholders beyond professional niches.
With the good of society in mind, and driven by creating added value in everyday as well as specialised products of tomorrow, the brand is relaunched with the message “Customised solutions for challenges that matter” at its core. The young, dedicated and technology-driven team of specialists is moving their focus onto people and personal connections, without compromising on their guarantee of quality made in Germany. The new brand design aims to project and communicate the brand's promise of excellence, their spirit of innovation and passion for developing unique solutions.
Formally derived from element symbols within the periodic table, typography and the line element brings structure to the new design system. The formula for success is perpetuated in the name: The line emphasizes the X as a placeholder for the infinite possibilities textile solutions create. This key visual gives form to layouts, stages products and becomes an interactive element in digital experiences. Large letters and initials identify product categories and their applications. A restrained color palette consisting of black and shades of gray directs the focus to the products, their materials and finishes. The new modular design system ensures a consistent customer experience at all analogue and digital touchpoints.
The new website showcases the family-owned company and confidently communicates its offering as an innovative and dedicated tech partner with leadership aspirations. A customized product finder provides quick access to Shieldex's extensive portfolio of fabrics, yarns, components and solutions, all the while highlighting the high standard of quality in everything they do.
A new sample kit is designed with a focus on tactile experience and sustainability, they combine material samples with key technical specifications whiling minimizing shipping materials. This puts their products within reach for interested parties and wins the eyes and heart of new customers.
"Monospace understood who we are and where we want to go. We finally have a representative design for our brand that will accompany us for years to come. The collaboration during the transformation was very competent and cooperative – and the design quality speaks for itself. We are happy to have Monospace as a partner as they help us shape the path of our company."
Robert Erichsen, CEO, Shieldex
