The analysis focuses on a profound understanding of the brand, the company and its activities. We use targeted questions to identify the needs of the client, the requirements of the project and its goals.
The results of the analysis are used for further planning. The complexity of the company is decoded and made understandable. This is the only way to develop tailor-made guiding ideas, which are then evaluated and optimised.
In this step the focus is on creation: exploration requires diversity. The different guiding ideas are translated into their visual code. Then the ideas are condensed and tested for quality and functionality.
The concept with the greatest potential is implemented. The individual design elements are coordinated and the final design is developed. This creates a unique visual brand code that conveys the identity in an understandable way.
No process is always the same. Every project and every customer has new experiences. Therefore it is important for us to evaluate the project together with the customer in retrospect.
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