The German Deep Tech Institute unites top research from the fields of data & IT systems engineering, deep tech entrepreneurship with investors, leading industrial companies as well as SMEs. This competence and the resulting unique position was to be made tangible with the help of the new brand in a confusing market of company builders, incubators, venture capital firms and the scientific community.
Brand Strategy
Market Analysis
Positioning
Brand Design
UX-Design
UI-Design
Development
Imagery & Icon-system
Stationery
Custom Typeface
Design Guidelines
In order to enable a robust branding position, a market and environment analysis highlighted the company's key differentiators.
The new brand identity is based on the conviction that technology-driven transformation, entrepreneurial action and a collaborative way of working decode the future of successful business models. The brand essence was translated into a modular, thus flexible design system, and finally into a digital brand experience in the form of the website.
The new look is characterized by a simple but memorable design principle that is reflected in all design elements and brand touchpoints – from the logo to the custom typeface. The German Deep Tech Institute now presents itself as a reliable, innovative and friendly partner for the future.
The German Deep Tech Institute unites top research from the fields of data & IT systems engineering, deep tech entrepreneurship with investors, leading industrial companies as well as SMEs. This competence and the resulting unique position was to be made tangible with the help of the new brand in a confusing market of company builders, incubators, venture capital firms and the scientific community.
Brand Strategy
Market Analysis
Positioning
Brand Design
UX-Design
UI-Design
Development
Imagery & Icon-system
Stationery
Custom Typeface
Design Guidelines
In order to enable a robust branding position, a market and environment analysis highlighted the company's key differentiators.
The new brand identity is based on the conviction that technology-driven transformation, entrepreneurial action and a collaborative way of working decode the future of successful business models. The brand essence was translated into a modular, thus flexible design system, and finally into a digital brand experience in the form of the website.
The new look is characterized by a simple but memorable design principle that is reflected in all design elements and brand touchpoints – from the logo to the custom typeface. The German Deep Tech Institute now presents itself as a reliable, innovative and friendly partner for the future.
Jonas Sanden
Project Manager
+49 30 296 848-94
sanden@monospace.design