For many, standing in front of the camera is no walk in the park – but not with Clemens Bauerfeind. With a pinch of humor and a friendly relaxed attitude, the Berlin photographer makes people feel comfortable in the spotlight and have fun. With this characteristic in mind, we have created a playful and friendly logo. The clever play with the figure-ground relationship turns the initials into a smiley face. In this way we give the photo studio a positive face that is guaranteed to remain in good memory.