Strategy
Competitor Analysis
Positioning
Brand Mission Statement
Brand Design
Stationery
UX / UI Design Website
Imagery & Photography
Digital Brand Management Portal
Biotec is one of Europe's leading manufacturers of technical biopolymer compounds. Together with converters and processors, the Biotec team is able to develop and produce individualised biopolymer solutions to satisfy specific parameters and market or legislative requirements. Biotec's products promises to be GMO-free, plasticiser free, food-safe, and biodegradable either at home or in industrial facilities.
Understanding the industry
A visual scan of the existing brand highlighted the lack of a coherent design system. This and a nondescript graphic language that blends into the competitive landscape means inconsistencies exist between media and communication channels, diluting the core brand experience.
Visual identity with strategic intent
To reflect the new brand position and values, we created a clean, dynamic and transformative visual identity, clearly setting the Biotec apart from competitors. From logotype to colours, from font to photography, we created an extensive and robust toolkit of identity elements that balances the soft and human with the energetic and technical.
We collaborated with Format.OTF to create the custom variable display typeface Embrica Decora, from which the new wordmark is developed. The geometric construction and exaggerated proportions of the stretched glyphs form a bold, expressive, technical, and instantly recognisable visual language.
Pangea Text, a beautifully crafted text typeface from Fontwerk is selected for use in longer copy. The font offers optimal legibility in running texts, and counters the display typeface with a more neutral stance, softer appearance, diagonal terminals and slight inktraps.
Using the capital B glyph as reference, a new emblem is created by reflecting its curved form over a diagonal axis. It complements the display typeface and is used independently from the wordmark. The emblem replaces the wordmark when placed in close proximity to the display type.
The new colour system uses varying amounts of white, light and dark earth-tones, and a rich forest green to echo nature. A bright moss accent highlights point of focus and signifies activation and action. Colour ratios can be adjusted based on application and target audience to strike the right tone of voice.
The new brand design language and its visual building blocks are brought together for the first time on a new website. Based on a refined site structure and clear user-flows, pages are assembled from a functional, modular, responsive and scalable digital design system.
Biotec is one of Europe's leading manufacturers of technical biopolymer compounds. Together with converters and processors, the Biotec team is able to develop and produce individualised biopolymer solutions to satisfy specific parameters and market or legislative requirements. Biotec's products promises to be GMO-free, plasticiser free, food-safe, and biodegradable either at home or in industrial facilities.
Strategy
Competitor Analysis
Positioning
Brand Mission Statement
Brand Design
Stationery
UX / UI Design Website
Imagery & Photography
Digital Brand Management Portal
Understanding the industry
A visual scan of the existing brand highlighted the lack of a coherent design system. This and a nondescript graphic language that blends into the competitive landscape means inconsistencies exist between media and communication channels, diluting the core brand experience.
Visual identity with strategic intent
To reflect the new brand position and values, we created a clean, dynamic and transformative visual identity, clearly setting the Biotec apart from competitors. From logotype to colours, from font to photography, we created an extensive and robust toolkit of identity elements that balances the soft and human with the energetic and technical.
We collaborated with Format.OTF to create the custom variable display typeface Embrica Decora, from which the new wordmark is developed. The geometric construction and exaggerated proportions of the stretched glyphs form a bold, expressive, technical, and instantly recognisable visual language.
Pangea Text, a beautifully crafted text typeface from Fontwerk is selected for use in longer copy. The font offers optimal legibility in running texts, and counters the display typeface with a more neutral stance, softer appearance, diagonal terminals and slight inktraps.
Using the capital B glyph as reference, a new emblem is created by reflecting its curved form over a diagonal axis. It complements the display typeface and is used independently from the wordmark. The emblem replaces the wordmark when placed in close proximity to the display type.
The new colour system uses varying amounts of white, light and dark earth-tones, and a rich forest green to echo nature. A bright moss accent highlights point of focus and signifies activation and action. Colour ratios can be adjusted based on application and target audience to strike the right tone of voice.
The new brand design language and its visual building blocks are brought together for the first time on a new website. Based on a refined site structure and clear user-flows, pages are assembled from a functional, modular, responsive and scalable digital design system.
